Villars has always relied on the best home-produced ingredients. Even today, our chocolatiers use only 100% Swiss milk. They therefore form a part of a small group that scrupulously respects the great Swiss chocolate tradition. Villars chooses Swiss milk because the flora of the alpine pastures gives it a unique flavor, and because it is creamier than ordinary milk. The best traditional Swiss chocolate requires top quality ingredients, great expertise, and a lot of time, so the ingredients can impart all of their flavor.